Marketing support tailored to your business
As a business owner, you’re busy! Often this means that certain things within your business are prioritised over others, which is just the nature of things.
You’ve probably thought to yourself, “I need to spend some time sorting out my social media / website / content strategy / email funnel / ads campaigns” - or maybe you haven’t considered these at all. Maybe you’re unsure how effective these are, if they’re necessary or important for your type of business.
The short answer is: yes, they are effective and yes, they are important. If your business has a digital presence online, you will require digital marketing in some capacity.
Outsourced Marketing Manager
Working with you and your team, this role allows you to build and implement a tailored marketing strategy specific to your business needs and growth. This role allows ongoing monthly digital marketing services, without the weight of needing to employ a full time member of your team.
The range of services offered within this role do tend to evolve organically from month to month, especially as we work through a variety of marketing campaigns, promotions and strategies, however these can include:
Brand strategy; competitor research, ideal client / audience research and targeting
Website refresh; updates and continuous optimisation (SEO)
Website design; new content creation, landing pages, sales pages
Ongoing social media strategy including content creation, scheduling and publishing
Email marketing including newsletters, funnels and nurture sequences
Online content: blogs, articles, resources and infographics
List building for conversions through downloadable resources and content (lead magnets)
Graphic design, video storyboarding and scripting
Advertising campaigns; across Google, Facebook, Instagram, LinkedIn, Pinterest
Monthly reporting and planning meetings
How we work with you:
As a member of your team we will get together with you weekly, so it’s never long between visits. We can also attend your Board meetings to provide feedback and reporting on a regular basis.
Who can benefit from this service?
Anyone - in any industry - might benefit from this service, but especially those looking for additional support in their marketing strategy and processes, or who would like to see marketing improvements in their business.
The benefits of an Outsourced Marketing Manager in more detail
Here is what we bring to the table for businesses who engage our service;
Greater confidence and relief from stress: We become a trusted member of your team and support you at the management level of your business, effectively becoming your in-house Marketing Manager.
Consistency and flexibility: We will integrate ourselves to fit into your business needs, and act as an additional sounding board. With this service, we typically meet with the GM fortnightly or monthly, while providing marketing services on a weekly basis.
A level of independence that might otherwise be lacking: We bring a wealth of experience to your team and will offer advice and solutions that you may not have considered previously. This is especially relevant when we work in family-operated businesses.
Greater control, transparency and education around all marketing aspects of your business: Including analytics, reporting, budgeting and where to hone marketing activity.
Business owners working with business owners, meaning we get it! It also means that we are in it for the long-haul, and won’t pass you to the graduate in the back office.
Our experience and expertise are hard to find! It’s hard enough to find committed knowledgable and experienced CFO’s at the best of times, let alone on a part-time basis.
Value at a fraction of the cost. We are highly focused on the value we bring to your team, yet you only need to pay us a fraction of the cost of a full-time equivalent.
Who will you be working with?
Under this service, you will be working with Hailey Rodger.
Hailey is an experienced digital marketing specialist with over ten years of experience working with businesses across B2B, B2C, professional services, engineering, hospitality and governmental institutions to provide a variety of digital marketing services.
Currently there are 2 spaces available for ambitious kiwi business owners that are looking for support to improve their business growth through the flexible digital marketing services that the Outsourced Marketing Manager role offers.
Book in a complimentary consult with Hailey to see if your business is the right fit. Simply get in touch via the form below - we can have a phone chat or meet for a coffee in person!
“Outsourcing to an experienced provider helps companies overcome productivity challenges, streamline operations, and add additional resources to their business strategy."
Entrepreneur.com
Let’s take your business to the next level
Book your complimentary consultation via the form below to see if your business is the right fit for our Outsourced Marketing Manager service, and we’ll be in touch for a chat ASAP.